The Cognitive Impact of HBCUs

In October of 2006, the National Center for Educational Statistics (NCES) produced an estimate of the "Economic Impact of the Nation's Historically Black Colleges and Universities" in 2001. NCES estimated the total direct expenditures of HBCUs within their local communities; then they estimated the secondary expenditures that resulted from the direct expenditures. In other words, when HBCUs buy more goods and services from vendors, the vendors, in turn, buy more goods and services from their suppliers; and when HBCUs buy less, the vendors buy less. The estimate of annual direct expenditures by HBCUs was $6.6 billion; the estimate of secondary expenditures was $3.6 billion. The combined $10.2 billion was comparable to the 232nd largest company on the Fortune 500 list.

The good news is that this study provided a timely reminder that HBCUs are valuable economic assets. However, their economic value notwithstanding, HBCUs are primarily academic institutions whose services are essential for communities within a modern knowledge-based society. Therefore what we really need is a comprehensive estimate of the cognitive impact of HBCUs.

HBCUs being academic institutions of higher learning, a far higher percentage of their faculty and staff hold doctorates and other advanced degrees than the employees of banks, oil companies, and other members of the Fortune 500. Indeed, the expertise embodied in these advanced degrees should cause HBCUs to have far greater impact on the cognitive activities of their local communities than other organizations of comparable size. Their impact should be especially significant on the African American segments of these communities.

It might be useful to divide their impact into two components. The first component would address the collective contributions made by the faculty and staff as they implement the formal teaching and community service programs sponsored by their respective HBCUS. The second component would estimate the individual contributions made by the faculty and staff on evenings and weekends as highly educated participants in their community's activities -- PTAs, school boards, Churches, Red Cross, political campaigns, and other volunteer operations. Student contributions should also be included, especially with regards to HBCU community service programs and with regards to the students' individual contributions as volunteers in other community service organizations.

The formalized collective contributions of HBCUs would probably be the easiest to estimate. For example: How many members of the local communities receive college degrees or workforce training certificates from the local HBCUs? How many K-12 teachers receive in-service training through courses run by HBCUs? How many K-12 students attend Upward Bound and other summer programs run by HBCUs? How many K-12 students receive tutoring and mentoring through programs run by HBCUs?

Estimating individual contributions would be more difficult. As members of modern academic institutions, HBCU faculty, staff, and students are probably more literate and more computer savvy than their counterparts from Fortune 500 companies. Hence their contributions to the organization and management of PTAs, school boards, Church activities, Red Cross, political campaigns, etc, should have correspondingly higher value.

Finally, comparing HBCUs to the 232nd corporation on the Fortune 500 list offers small comfort when one considers what might happen if corporation 232 suddenly went bankrupt -- probably nothing. Its disappearance would be an economic blip that the market would shrug off within 48 hours. Hopefully, the development of a comprehensive estimate of the cognitive impact of HBCUs will provide a more compelling answer to the perennial question: Why are HBCUs still important?

College Rankings and Juicy Gossip

It's that time of the year again when higher education Home Pages across the land sprout bright banners proclaiming their top-of-the-line standings in the latest college rankings.

So perhaps it's time for us to 'fess up ==> The Gateway has never posted any "news items" related to high rankings awarded to any HBCUs, and it never will. Why not? Because we assume that most of our readers understand that college rankings are little more than tabulated gossip. As gossip, they are fun to read and for the same reasons that Academy Awards TV shows are fun to watch, even if you haven't seen any of the nominated movies. In other words, you don't have to be an alum of Hampton, Howard, Morehouse, Spelman, or FAMU to want to find out how they stand in the lastest rankings -- who's up, who's down, and who's won or lost the most bragging rights.

We assume that most of our readers would be appalled if the Federal government's "No Child Left Behind" program measured the quality of local K-12 schools by using the kind of crude, simplistic measures employed by U.S News and World Reports and other magazines to rank the nation's colleges and universities. On the other hand, we know that most of our readers would also have to concede (confess?) that these crude, simplistic criteria sometimes provide surprisingly profound insights, i.e., when they award high status to the readers' own alma maters, to their children's alma maters, or to their friends' alma maters ... :-)

Finally, we assume that our readers understand that the primary reason why magazines publish annual rankings is to to sell more magazines. It takes three to five years for significant educational reforms to show tangible results. Consequently, there should be little or no change in the relative standings of the nation's colleges and universities from one year to the next -- no matter which criteria were used. But no change is no news, and no news is bad news for magazine sales. So no one should be surprised that the magazines somehow find a way to shake up their rankings from year to year. And these quasi-random shake-ups sometimes produce results that are truly outrageous -- the defining hallmark of really juicy gossip!!!

Speaking of truly outrageous, have you seen the latest rankings published by ... ???

Note: Readers interested in comprehensive, scholarly critiques of the methodological shortcomings of magazine rankings are referred to the "College and University Rankings" pages (http://www.library.uiuc.edu/edx/rankings.htm)
maintained by the Education and Social Science Library of the University of Illinois at Urbana-Champaign (UIUC)