Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, October 18, 2013

Virtual HBCUs as Strategic Alliances

Last updated: Friday 10/25/13 @ 12:08 am
What follows is a modified version of a good idea whose time has finally come ==> the Virtual HBCU (V-HBCU), a notion that was first announced to the HBCU community over ten years ago in "Going Online with V-HBCU" (Diverse Issues in Higher Education, 4/25/2002). As per the article in Diverse, the original V-HBCU consortium had six members: Alabama A&M University, Bethune Cookman College (now "University"), Florida A&M University, Grambling State University, Morgan State University, and North Carolina Central University. 

Sunday, September 29, 2013

Strategic Partners for HBCU Online Programs -- Part 4

Last updated: Thursday 10/24/13 @ 11:39 pm
Please read Part 3, that contains section D, before reading this note. It will be found ==> HERE 

As noted in Part 3, each of the prototypical course development strategies -- Home Brew and Outsourcing to a Strategic Partner -- has its pros and cons; so this fourth and final discussion suggests that HBCUs should pursue strategies that merge these prototypes into more effective combinations. It also suggests that combined strategies may become even more effective when groups of HBCUs form strategic alliances.

Wednesday, September 25, 2013

Strategic Partners for HBCU Online Programs -- Part 3 of 4

Last updated: Sunday 9/29/13 @ 4:10 pm
Please read Part 2, that contains section C, before reading this note. It will be found ==> HERE 

D. Strategies for Developing Online Courses and Programs
Most of the courses offered by most HBCUs are still in traditional face-to-face formats; a small percentage are blended; and an even smaller percentage are fully online. Therefore most HBCUs have not yet developed most of the online courses they will need to launch an array of online degree and certificate programs for off-campus students. But how should they develop these courses?

Friday, September 20, 2013

Strategic Partners for HBCU Online Programs -- Part 2 of 4

Last updated: Wed 9/25/13 @ 8:49 pm
Please read sections A & B, in Part 1 before reading this note ==> Click HERE

C. Producing High Quality Online Programs
In the view from 10,000 feet, three factors loom largest in determining the quality of an HBCU's online programs ==> students, instructors, and courses.

Wednesday, September 18, 2013

Strategic Partners for HBCU Online Programs -- Part 1 of 4

Last updated: Friday 1/10/14 @ 11:13 am
In an ideal world HBCUs would have no use for strategic partners because they would have enough money and enough expertise in instructional technology, online marketing, and online recruitment to be able to develop their own state-of-the-art online courses for off-campus students, to market their programs to off-campus students, and to recruit interested off-campus students to enroll in their programs.